Last edited by Majinn
Friday, August 7, 2020 | History

7 edition of Designing brand identity found in the catalog.

Designing brand identity

Alina Wheeler

Designing brand identity

a complete guide to creating, building, and maintaining storng brands

by Alina Wheeler

  • 221 Want to read
  • 2 Currently reading

Published by John Wiley in Hoboken, NJ .
Written in English

    Subjects:
  • Brand name products,
  • Brand name products -- Marketing -- Management,
  • Trademarks -- Design,
  • Advertising -- Brand name products

  • Edition Notes

    StatementAlina Wheeler.
    Classifications
    LC ClassificationsHD 69 B7 W44 2003
    The Physical Object
    Paginationv, 229 p. :
    Number of Pages229
    ID Numbers
    Open LibraryOL22150641M
    ISBN 100471213268
    LC Control Number2002033142

      - Carlos Martinez Onaindia, Global Brand Studio Leader, Deloitte "Alina Wheeler explains better than anyone else what identity design is and how it functions. There's a reason this is the 5th edition of this classic." - Paula Scher, Partner, Pentagram "Designing Brand Identity is the book that first taught me how to build brands/5(78). And now brand-builders have Designing Brand Identity. If you have (or would like to have) responsibility for managing, measuring, critiquing, or designing a brand, you've found your bible. Marty Neumeier, author, The Brand Gap. Designing Brand Identity is a recipe book for brand-builders. Wheeler does for branding what Julia Child did for cooking/5(K).

    An Essential Guide for the Whole Branding Team. Author: Alina Wheeler; Publisher: John Wiley & Sons ISBN: Category: Architecture Page: View: DOWNLOAD NOW» The bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand. "Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it's been my blueprint for using design to impact people, culture, and business." - Alex Center, Design Director, The Coca-Cola Company/5(90).

    Designing Brand Identity, Fourth Edition. likes. Designing Brand Identity, now in its 4th edition, is the number one global resource for brand builders. 37 new case studies, and more than new Followers:   From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. Over branding subjects, checklists, tools, and diagrams/5(94).


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